Archive for the ‘Articles’ Category
Thursday, October 16th, 2008
Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of ArticleHub.US, a popular article directory website.
Why You Should Use Article Directories to Promote Your Website
If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
What Article Directories Are
Before you can use an article directory, you have to know what one is. Article directories are websites where thousands upon thousands of articles on just about any subject are posted. They are generally categorized to make it easier for readers to find information they want. They are also linked together, so a reader reading about “Hawaii travel” will naturally go from article to article on that topic. People can use the articles they find in the directories on their own websites, either for free or for a small fee. Authors pay nothing to submit to article directories.
How Article Directories Benefit Online Businesses
You are probably thinking, “Sure, that’s great. But how does an article directory help me promote my business? Doesn’t giving away free content defeat my purpose as an online business?”
These are great questions. When you submit an article to an article directory, it will contain a bio with a link to your website. Since you are the author of the article, you are allowed to include this information.
This means that anyone who is searching online and comes across the article directory will see a link to your site. Not only that, but the people who use the content on their own websites are required to keep it exactly as it appears in the directory. This means that your link could show up on hundreds of websites.
Article directories are generally large websites. This means that the web spiders are attracted to them. Having your link on these articles is a crucial part of an online linking campaign.
How to Make Your Submissions Effective
If you are going to submit to article directories, you need to do two things. First, you need to learn about proper keyword usage. You need the right percentage of keywords in your article, and they need to appear naturally within the content. This will draw the search engine spiders to the article, thus exposing people to your link at the bottom.
You also need to make your content unique and helpful. If your article is the same as thousands that are already online, other website owners will not want to use it. Also, if the information is not helpful, people will not read the entire article. Your goal is to have them read the entire article so that they will click at the link on the bottom.
Having helpful information in the article also helps the reader view you as an “expert” in the field. This is important, because you want them to have a reason to click on the link. If they are reading useless information, they will have no desire to visit your site. Also, proving that you are knowledgeable about a particular topic will show that whatever product or service you are marketing is worth buying.
What to Do if You Can’t Write
At this point you are probably wondering what you can do because you can’t write. You are an entrepreneur and business owner, not a writer. The good news is that you have options.
You can hire a freelance writer to “ghostwrite” the article for you. Ghostwriting means writing the article in your name. Instead of placing his or her name on the article, the freelancer uses your name and your business link. You will need to pay for this service, but the amount you will pay for a quality article is far less than the amount you would pay for an advertising campaign, and a well-written article placed in the right article directories will draw more traffic to your site than just about any other form of advertising.
Where can you find ghostwriters? There are a variety of online classifieds where you can post your job requirements or search for available writers. You can ask for quotes to help you learn what the going rate for a writer is. Keep in mind that you will pay more if you have detailed information that needs to be researched or if you are working on a tight deadline. You can also hire a content creation company to help you if you require numerous articles that would be too much for one individual writer.
If you do use a ghostwriter, be sure that you proofread the article before submitting it. You may find that the writer did not approach a particular topic as you would have wanted. You can ask the writer to rewrite the material, but posting something that is inaccurate or does not sound well written will detract from your goal of drawing traffic to your site.
Risks of Using an Article Directory
There is only one main risk to using an article directory, and that is that someone will download your content and use it on their site without including the link. You can do some work on your own to check for this, but it is hard to police. However, the occasional unscrupulous website owner who uses your content incorrectly is a risk worth taking for the many users who will give you a link on their site.
Post Much and Often
Once you get the hang of using an article directory, post many articles, and post them often. The more fresh, relevant content that links to your page, the more traffic you will receive. Be sure to continually research your keywords, because the keywords that people search for constantly change.
Also, submit your articles to a variety of sites. The most popular article directories may not draw certain demographic of people. The more places that have your article and your link, the better your traffic results will be. Since these sites are free to use, you might as well submit to as many as you can.
One such article directory is ArticleHub.US. On this site anyone can submit content and links. Be sure to check out their current articles and learn more about how to submit your content to their site. It’s free and easy and will draw the traffic you need to your main site.
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Posted in Articles, SEO | 1 Comment »
Monday, September 15th, 2008
This article was written by Jay Gaulard on behalf of ArticleHub.US, a popular article submission website.
The more you write articles online, the more free advertising you can take advantage of. The more you read articles online, the more prepared you will be to tackle your own business ups and downs.
Write and Read Articles Online: Why You Should Do It Too
Do you have a lot to say but don’t know how to get people to listen? Do you need information about a particular subject, but don’t know the best way to find it? The answers are right in front of you and they are free and easy to find.
If you are a writer wanting to be heard, write online articles. If you are a reader looking for information about certain subjects, read online articles. It’s that simple. Millions of people have discovered the benefits of writing and reading articles online. So, what is the big attraction and what’s in it for you?
Write Online Articles
If you have a business, product or service you want to promote, the best way to do it is to write online articles about it and get them widely read. That is where companies called article marketers, who publish your articles come in to play.
Publishing online articles with an article marketing website allows you to get your name and what you are promoting out there. The beauty of it is you don’t have to spend hundreds or even thousands of dollars on marketing and promotional tools. Writing articles online gives you the benefit of free advertising and promotion.
The best method to successfully write online articles is to focus on the key features of what you are trying to promote. Then, write an article summing up those features and detailing why they would be of benefit to your prospective buyers. You will not only get your name and product or service out there, but you will also build yourself a reputation as an authority figure on your particular subject.
Benefits of Writing Online Articles
* Get more clicks on your links
* Raise your ranking in the search engines
* Attract your target audiences and traffic
* Improve your Internet presence
* Gain recognition as an expert
* Increase your sales
* Take advantage of free advertising
* Repeat traffic
Read Online Articles
There is also much to gain when you read online articles. If you are trying to start a business, you have a lot of research ahead of you. You will save a lot of time and energy by reading about what others have done in your situation. You can find out what works and what doesn’t. You can learn the best methods to go about certain tasks through someone else’s trial and error.
Online articles in the form of trade publications give you the latest information in your industry. This information includes details on subjects like:
* Latest industry trends
* Current customer needs
* Most popular product lines
* Successful marketing strategies of your competitors
* Upcoming trade show information
* Contact information about suppliers
* Upcoming new products from competitors
The more you read online articles, the more prepared you will be when it comes time to launch your new business or latest product or service. The Internet is the number one venue for sales and marketing of any business. This even includes companies that do most of their business in person and offline.
The bottom line is this: The more you write articles online, the more free advertising you can take advantage of. The more you read articles online, the more prepared you will be to tackle your own business ups and downs. It is a win, win opportunity that is just an Internet page and a mouse click away. Why not take advantage of both free advertising and learning from someone else’s mistakes? The only outcome you can expect is free and easy success. Who could ask for more than that?
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Posted in Advertising, Articles | No Comments »
Monday, September 15th, 2008
This article was written by Jay Gaulard on behalf of ArticleLeeg, a popular online article website.
Marketing your business through online article websites allows you to reach a huge number of prospective customers without spending a lot of money.
Using Online Article Websites to Promote Yourself
These days it really doesn’t matter if you sell products and services online or offline. Your prospective buyers may live a block from you and can run down the street to purchase your goods. They will still likely find you, or at least keep up with your activities online. This is why you should use the Internet for your promotional and marketing efforts. So, how do you use online article websites to promote your business? The answer is really very simple.
Marketing through online article websites allows businesses to reach prospective clients down the block or on the other side of the world. The subjects of your online articles should be designed to reach your niche market. This is the group of prospective consumers that are already interested in your type of product or service. By beginning to make a name for yourself, you will become a recognized seller and an expert in your field. People will trust you and your advice and they will pass the word to others who may be interested in your products or services.
Online Article Marketing
Marketing your business through online article websites allows you to reach a huge number of prospective customers without spending a lot of money. These websites basically do all of the legwork for you. You only have to submit a well-written, keyword rich and informative article that conveys the information you want to get distributed. Interested consumers are already looking for information about your products or services. The more they see your name appear with informational content, the more they will see you as an expert on the subject.
Think about how you search for information about a particular subject. You type keywords into your search box, and the search engine brings up the matches for you. Seems easy enough, right? It really is. All you have to do is supply good information and proper keywords in your article and the marketing website uses those keywords to get your article searched by the most popular search engines.
Writing the Online Article
Write a catchy headline that includes your keywords. The title is the first thing the search engine spiders will crawl to see if the article is appropriate to the requested search. It is your first chance to win someone over. A good title either grabs the readers’ attention or makes them move on. The title should convey the topic your article covers.
Use keywords strategically placed throughout the article. Also be sure your article is search engine optimized (SEO) so that you are providing a lot of useful information that will be ranked high on the search engine lists. You submit the article to a good online article website and provide your website and contact information in the author’s box. That’s it!
When someone types in the keywords you have used, your article will be one of the references that appears on their results list. The more articles you submit like this, the more recognizable your name and product becomes. Internet technology has created new avenues for businesses to promote their websites, their products and services and their overall philosophies and knowledge about their area of expertise. Through the use of online article websites, you can promote and build your business successfully whether you want to remain small and home-based or become a multi-million dollar conglomerate. As you promote your business, you will also be able to do more of the following:
* Obtain more customers
* Enjoy the freedom of using the Internet on your own schedule
* Make use of all of the Internet marketing options available to you
* Take up less of your time for marketing efforts
You really have nothing to lose and everything to gain by using online article websites to promote your business. Why not get that first article written and submitted to an online article website today? What are you waiting for?
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Posted in Advertising, Articles, Business, Directories | No Comments »
