Gaulard Web Services, Inc. - SEO Tips - Internet Marketing » Directories http://www.gaulard.com Sat, 01 Nov 2008 17:36:30 +0000 http://wordpress.org/?v=2.6.2 en Build a Name for Your Website with a Website Directory http://www.gaulard.com/2008/10/26/build-a-name-for-your-website-with-a-website-directory/ http://www.gaulard.com/2008/10/26/build-a-name-for-your-website-with-a-website-directory/#comments Mon, 27 Oct 2008 03:06:27 +0000 gaulardcom http://www.gaulard.com/?p=139 Jay Gaulard writes for a wide selection of on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of , a popular website directory.

Build a Name for Your with a Directory

You’ve built a brand new for your and you’re really excited. However, you have to do something to get the word out and you’re not sure what to do. You know that you can post flyers all over your town or simply tell your friends, but that’s not going to do much for you. So what are you going to do?

Well, you’re going to start with a website directory. The directory is an effective way to combat the always changing of and to really get an edge on the competition. Basically, you need to do all that you can to ensure that you are marketing your site correctly and a directory is going to help you do that. You’re going to be able to battle some of the hardships of Internet marketing is you use a directory to get the word out.

Using the directory

Another thing that is special about submitting your to a directory is that you get a free back to your . The back is very important because the more links you have on the web, the better off your site is. This means it is going to be indexed by spiders.

You see, spiders follow these links to your site and then they index your site. The more links you have out there, the more your site is going to be indexed. This means that you’ll show up higher in the results when someone searches for what it is you are offering your customers and potential customers.

As for how the directory works, it is a place in which the are compiled into categories. They are also divided up into to make searching easier. Because these categories are divided up into , the spiders recognize them. Needless to say, these are visited by spiders more than many other sites. This is because of the quality of the back links. The back links are of a high quality at these sites, which is why you need to utilize a directory.

Choosing the right directory

Choosing the right directory doesn’t have to be difficult. There are some things that you have to look for in order to make that determination. Those things are:

To pay or not to pay - There are pay and there are free . Determine which is best for you. Free still provide you with that back . It is true there will be a lot more sites posted there, but they are effective.

Check the page rank - Check the page rank of the directory. That way, you know that it is a popular site. You can also check into sites to see how they are growing. If a site is growing, then that is a sign that it is a popular directory that is emerging. You definitely want to get in on that.

Look at both general and specific - You want to do this because both can be effective. You can post on a specific directory and post on a general directory. This will broaden the exposure that your site gets.

You don’t have to be restricted to just one directory. You can use all sorts of . This is important in getting those high quality back links that will make your site successful. There is not a rule anywhere that says you’re only allowed to post your to a single directory. If there were, then it would be impossible for a lot of sites to be successful on the Internet.

Submission options

You also have submission options. These options are manual, using submission software, and using a directory submission service. The directory submission service may use software or do it manually. However, there are article out there that will not accept from software. They want to ensure that real people are doing the posting. Many of these have real people approving the , so it is hard if they have to approve thousands of submitted by these software programs. It happens, but it is a good idea to do it manually. If you don’t have time to do it yourself, look into the directory submission service.

How to maximize the benefits

It isn’t enough to simply post your up on a directory. There are ways in which you can maximize the benefits. It will be worth your while to follow these tips so that you can make sure that you profit from your efforts:

If you’re submitting to more than one directory, you need to vary your description. Don’t use the same description for every directory.

Make sure the text that accompanies your is really good stuff. That means you want it to draw people in. You want them to click on your . Believe it or not, people browse , especially if they’re looking for a that focuses on certain material.

Make as many as possible to . Make sure they are that you can track back easily. Make sure they are easy to manage as well. You don’t want to go for that are hard to follow.

Make sure that you choose that will also allow you to submit the links to your inner pages. This allows for better indexing and will also allow more people to find you.

After this, you might as well give your a pair of running shoes. This is because it is going to take off like wildfire. It is going to run like the wind. It is important that you be prepared, because the moment you start submitting your site is the moment that it enters the race of popularity.


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]]> http://www.gaulard.com/2008/10/26/build-a-name-for-your-website-with-a-website-directory/feed/ Almost Free Ways to Market Your Business Online http://www.gaulard.com/2008/10/18/almost-free-ways-to-market-your-business-online/ http://www.gaulard.com/2008/10/18/almost-free-ways-to-market-your-business-online/#comments Sat, 18 Oct 2008 23:33:50 +0000 gaulardcom http://www.gaulard.com/?p=135 Jay Gaulard writes for a wide selection of on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of BizLeeg, a popular business directory .

Almost Free Ways to Market Your Online

If you have a , chances are pretty high that you spend a lot of time looking for ways to market your online. Paying for can be quite expensive, and today’s is so desensitized to online that in this manner can be highly ineffective. However, there are many ways that you can advertise your online without paying much or without paying anything at all! You just need to know where to look.

Develop an

Do you have an online mailing that you send to your customers? If not, you need to develop one. When your customers make a purchase online, have them sign up to receive “future offers” or an . You can also leave a form on your for them to sign up to receive your newsletter. You may want to offer something free for this, such as a discount code, , or a .

Once you have your customer’s address, put it to good use. Make your newsletter as good as it can possibly be. If you already have an online mailing in place, make it better. No one likes spam, so make the newsletter informative, helpful, and interesting. Throw in a coupon or two from time to time to keep the customer interested in reading the newsletter. Avoid using too many graphics, as this can keep some users from receiving the letter depending on their settings.

Become an Expert in Your Industry

Chances are you already are an expert in your industry. Use this to your advantage as you market online. Join forums that relate to your industry. Then, post useful comments. Do this often. Soon you will have a small online “following” that comes to you for advice. You can then point them towards your for more information.

As you post in forums, make sure you follow the posting guidelines. Some forums will allow you to to your in your signature line. Others will allow you to in actual discussions. Others do not allow any links at all, but may allow you to put a in your profile. Since your time is valuable, choose forums that allow links, at least in your signature.

No matter what the forum rules may be, make sure that your posts do not sound like an ad. Give genuine, helpful advice to the people on the forum. Become a part of the community. You will be surprised at how much your bottom line increases with this strategy.

You can use this same rule to market using . Comment on discussions relating to your industry whenever you can, and make the take the reader back to your site. You can insert a in your name field, but do not say, “you can find out more at my site.” That will be a turn off to most readers, but if they like what you have to say they will be willing to click on your name and visit your .

Create Your Own

As you are working towards making yourself an expert in the field, you might want to set up your own . You can discuss newsworthy items that relate to your industry, and you can include a on the toolbar to your ecommerce site. You can to your in your forum posts and comments as well. If you do not have time to write posts on a regular basis, you can hire someone else to do it for you.

As you work to create your , make sure it is interesting. People who read are looking for entertainment as much as they are looking for information. Do not be afraid to discuss something a little controversial. The more people that to your from theirs, even if they are saying how crazy your idea is, the more traffic you will eventually generate for your ecommerce or site.

Use YouTube

Believe it or not, the popular video site YouTube is a great way to market a , and posting a video is completely free. Now, like your forum and posts, you do not want to post a blatant advertisement on YouTube. However, you can create an informative “how to” that relates to your industry, and then to your at the end of the video.

The key to successful marketing with YouTube is not creating a fancy video full of special effects. It is making a video that is appealing to people. You want people to want to watch your video, it to their friends, and post it on their . Do not be afraid to do something a little crazy and fun, but make sure that it does not detract from your .

Use Online

Online are another way to market your online. Keep in mind that there is a wide range of prices for these . Some charge high fees for listings, while others have free or low-cost listings available. Choose a directory that gets plenty of traffic but does not charge too much for your . Make sure you can have some control over what is said in your listing. Also, make sure the directory is well laid out with an easy to understand organizational structure. Remember, your potential customers are not going to stay on a directory site that is confusing or difficult to navigate.

That being said, list your in as many free as possible. After all, if the listing is free, it cannot hurt your , and it will probably draw some traffic to your site. Some of these make money off of other types of ads, such as pay per click ads, so they allow businesses to create listings for free.


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]]> http://www.gaulard.com/2008/10/18/almost-free-ways-to-market-your-business-online/feed/ Using Online Article Websites to Promote Yourself http://www.gaulard.com/2008/09/15/using-online-article-websites-to-promote-yourself/ http://www.gaulard.com/2008/09/15/using-online-article-websites-to-promote-yourself/#comments Mon, 15 Sep 2008 16:26:32 +0000 gaulardcom http://www.gaulard.com/?p=59 This article was written by Jay Gaulard on behalf of ArticleLeeg, a popular online article website.

Marketing your through online article allows you to reach a huge number of prospective customers without spending a lot of money.

Using Online Article to Promote Yourself

These days it really doesn’t matter if you sell products and services online or offline. Your prospective buyers may live a block from you and can run down the street to purchase your goods. They will still likely find you, or at least keep up with your activities online. This is why you should use the Internet for your promotional and . So, how do you use online article to promote your ? The answer is really very simple.

Marketing through online article allows businesses to reach prospective clients down the block or on the other side of the world. The subjects of your online articles should be designed to reach your . This is the group of prospective consumers that are already interested in your type of product or service. By beginning to make a name for yourself, you will become a recognized seller and an expert in your field. People will trust you and your advice and they will pass the word to others who may be interested in your products or services.

Online

Marketing your through online article allows you to reach a huge number of prospective customers without spending a lot of money. These basically do all of the legwork for you. You only have to submit a well-written, keyword rich and that conveys the information you want to get distributed. Interested consumers are already looking for information about your products or services. The more they see your name appear with , the more they will see you as an expert on the subject.

Think about how you for information about a particular subject. You type keywords into your box, and the brings up the matches for you. Seems easy enough, right? It really is. All you have to do is supply good information and proper keywords in your article and the marketing uses those keywords to get your article searched by the most popular .

Writing the Online Article

Write a catchy headline that includes your keywords. The title is the first thing the spiders will crawl to see if the article is appropriate to the requested . It is your first chance to win someone over. A good title either grabs the readers’ attention or makes them move on. The title should convey the topic your article covers.

Use keywords strategically placed throughout the article. Also be sure your article is optimized (SEO) so that you are providing a lot of useful information that will be ranked high on the lists. You submit the article to a good online article and provide your and contact information in the author’s box. That’s it!

When someone types in the keywords you have used, your article will be one of the references that appears on their results list. The more articles you submit like this, the more recognizable your name and product becomes. Internet technology has created new avenues for businesses to promote their , their products and services and their overall philosophies and knowledge about their area of expertise. Through the use of online article , you can promote and build your successfully whether you want to remain small and home-based or become a multi-million dollar conglomerate. As you promote your , you will also be able to do more of the following:

* Obtain more customers

* Enjoy the freedom of using the Internet on your own schedule

* Make use of all of the Internet marketing options available to you

* Take up less of your time for

You really have nothing to lose and everything to gain by using online article to promote your . Why not get that first article written and submitted to an online article today? What are you waiting for?


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]]> http://www.gaulard.com/2008/09/15/using-online-article-websites-to-promote-yourself/feed/ Blog Directories Can Bring Big Traffic to Your Blog http://www.gaulard.com/2008/09/15/blog-directories-can-bring-big-traffic-to-your-blog/ http://www.gaulard.com/2008/09/15/blog-directories-can-bring-big-traffic-to-your-blog/#comments Mon, 15 Sep 2008 16:15:52 +0000 gaulardcom http://www.gaulard.com/?p=54 This article was written by Jay Gaulard on behalf of BlogLeeg, a popular blog directory.

If you’re blogging without pinging , you’re missing out. help your get more traffic.

Can Bring Big Traffic to Your

When the Internet was young, traffic came at a premium price. could buy their way into listings, but there was no guarantee that the purchase would result in a significant .

Today, the rules are much different. In some ways it’s much easier to get great traffic from , but in other ways it’s even harder. A has to have a lot of clout before or Yahoo will list it in their top returns, but there are many ways to make your site more attractive to the .

If you’re trying to build traffic for a , the best thing you can do for is to and ping. This slightly humorous-sounding term simply means that you let know each time you make a new post.

By cluing in the whenever you add a new post, you’re building traffic in two ways. You might get an initial rush of traffic from the directory as readers click through to see your new entry. The real magic happens when the follow the from the directory back to your .

The then finds other material to index. As you keep getting more links to your , the has more pages to index. Eventually you’ll find your turning up in searches. You won’t be in the top couple of pages right away, but you will see your traffic rise.

and ping might sound a little complicated, but it’s actually very easy. Most major platforms ping the major automatically. If you want to ping a directory that’s not listed in their default list, you can usually add it manually.

What if you don’t actually have a yet? Well, it’s time to hop on the bandwagon. are useful for conveying your personal thoughts to anyone and everyone, about whatever subjects you choose. You can keep in touch with far-away relatives or just give yourself a creative outlet.

Lately, though, are used quite often as marketing tools for businesses. The can take many forms, from an informal journal kept by a CEO to a formal, frequently-updated record of new products.

Setting up a new is not difficult at all, and you have several options to do it. Most often, new bloggers set up a with one of the popular blogging platforms. These platforms offer standard templates, or you can create your own to match your company’s color scheme or your personal preferences.

Once your is set up and ready to go, don’t forget to make sure that it pings every directory possible. Blogging without pinging the is like spinning your wheels: you’re doing something, but you’re not making any progress.

If your blogging platform does not support pinging or doesn’t submit to the you want, you can use software to accomplish the same thing. It’s available under many different titles, but the basic function is to take your most recent post and send it to several . Your links start building up, your traffic increases, and you are one happy blogger.


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]]> http://www.gaulard.com/2008/09/15/blog-directories-can-bring-big-traffic-to-your-blog/feed/ Boost Your Website Traffic with a Directory Service http://www.gaulard.com/2008/09/15/boost-your-website-traffic-with-a-directory-service/ http://www.gaulard.com/2008/09/15/boost-your-website-traffic-with-a-directory-service/#comments Mon, 15 Sep 2008 15:46:41 +0000 gaulardcom http://www.gaulard.com/?p=52 This article was written by Jay Gaulard on behalf of http://www..com, a popular website directory.

Does your online need more exposure than it’s currently getting? To jump start your and see your number of online visitors skyrocket, try using an online .

Boost Your Traffic with a

Are you looking to increase traffic to your ? Does your online need more exposure than it’s currently getting? To jump start your and see your number of online visitors skyrocket, try using an online .

An online is a that features every type of imaginable. From dog food to florists, all of the are neatly categorized into headings and subheadings.

The of organization helps the online directory to be as user friendly as possible. It offers up a wealth of information in a manner that is easy to understand.

It is important for to find the information they desire quickly and easily. are constructed to make a visitor’s experience convenient and hassle free. The pleasant experience a potential customer encounters when using a directory will directly affect their overall impression of your .

If you are affiliated with a directory that is well-designed and easy to use, it makes your look professional. If you are listed on a sub-par site that is cluttered and chaotic, it will make your look unorganized and give a bad impression to your potential clients.

Often, the best online is one that listens to the needs of its visitors. For instance, if a sees that a is needed for a certain group of businesses, the should make it easy for them to submit their suggestions.

After all, their ease of use on the translates into for their valued . Make sure the you choose to list your with cares about the satisfaction of their visitors.

Many online directory services also allow their users to rank and review the they frequent. If you have a particularly good , listing it on a is a must. It will earn you the positive feedback that your online content deserves.

Another convenient feature that is offered by a good online is a tool. Imagine if a potential client was looking for your through the directory, but couldn’t remember the exact name of your . The client could simply go back to the directory and type in as much of your ’ name as could be remembered.

Because there are far fewer competitors listed in an online directory than in a huge , clients are far more likely to find your again. In this manner, an online makes you easier to find online than lots of the competition.

In fact, some offer more than a simple, standard feature. The best offer an advanced option, sometimes called a power , that allows visitors to by a person’s name, e-mail address or category. This is very useful if a potential client can remember your e-mail address, but not your ’ name or phone number.

Often, you can add your ’ to an online for free. The directory will provide you with a backlink to your at no cost to you, just like registering your for free with the major . So, if there’s no charge, listing your on a directory is a no-brainer.


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