Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories) | 
 enlarge | Author: Helen Vaid
Publisher: Watson-Guptill
Category: Book
List Price: $29.95
Buy New: $14.79
You Save: $15.16 (51%)
New (22) Used (10) from $12.04
Rating:  1 reviews
Sales Rank: 66098
Media: Paperback
Edition: 1st
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 8.1 x 0.2
ISBN: 082305862X
Dewey Decimal Number: 658.827
EAN: 9780823058624
ASIN: 082305862X
Publication Date: March 1, 2003
Availability: Usually ships in 1-2 business days
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Product Description
Branding is not just an Internet buzzword; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on-line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on-line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations. Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.
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| Customer Reviews:
What is the value of an interesting snapshot compendium? March 30, 2006
David O. Shantz (Marin, CA)
2 out of 4 found this review helpful
The factors influencing branding are changing so dynamically most of the historical references are going out of date quickly. My opinion is that many of the brands you see leading in this book will likely be replaced by companies that are really paying attention to the possibilities of the future, rather than just reading about the past.
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