Google Ranking Restored

Thursday, September 25th, 2008

This is a follow up post to my “Sudden Drop In Google Ranking” post.

This morning, I checked the ranking of the in question. To my surprise, the site had again ranked number 4 in the Results. This was most definitely good news. In fact, all key phrases now ranked on page one of the SERPs.

I can only hope this persists. So, what did we do? Here is a short list:

- Noticed the had dropped in ranking.
- Took a unique phrase from the and searched using quotes, “like this.”
- Found a direct copy of the and discovered it had been “Proxy Hijacked.”
- Found of that Hijacked our and blocked it using the ..
- Submitted a “Reconsideration ” to .

After about a week and a half, our had regained its ranking in .

I read a long article about Proxy Hijacking and it mentioned that Google had fixed the problem. If this was the case with my friend’s , this certainly isn’t true. While I can not be totally sure caused this case of ranking loss, the facts seem to lead down this path.

What is my advice to you? Check either Google or Copyscape once a month to see if someone has taken text or Hijacked your .

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Avoiding Duplicate Content On Your Own Website

Monday, September 15th, 2008

Today has been an interesting day. We have been taking a look at our and searching for using Copyscape. After today’s findings, we might just go with ’s premium service.

Now, let me just tell you that is everywhere. Actually, someone has probably written this sentence a million times. What we were searching for today was blatant and far reaching theft. We found a few instances of one of our homepages and general idea taken for someone else’s use as well as many instances of interior pages taken. Needless to say, we made screen copies of these cases and sent them to our attorney’s office. These are serious and can’t be ignored.

I would like to talk about two things you can do to help out a more subtle form of , on your own .

The first form of on your own is in the form of vs. non-. If you go to your and type in “.mysite.com” and then type in “mysite.com,” you may see the same page appear. In the ’s eyes, these are two copies of the same page. How do you fix this? It’s easy. Just open up your . and type in the following :

On
%{HTTP_HOST} !^\.mysite\.com
^(.*)$ ://.mysite.com/$1 [R=permanent,L]

When someone types in “mysite.com” to visit your , they will automatically be forwarded to “.mysite.com.” The will be forwarded as well.

Another form of on your own comes in the form of “.mysite.com/” vs. “.mysite.com/index..” The see this same page as two different ones. What to do? That’s easy too. Just open up your . again and type in the following :

On
%{THE_REQUEST} ^[A-Z]{3,9}\ /index\.\ /
^index\.$ ://.mysite.com/ [R=301,L]

When someone either types in “.mysite.com/index.” or follows a like that to your , they will be automatically be forwarded to “.mysite.com.”

Now, here is the disclaimer. I used this on my setup and it worked. Please check with your own hosting company to see if something similar will work for your too.

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