Global Internet Traffic - The Cyclical Nature Of The Web

Sunday, September 21st, 2008

I have often wondered if there is some grand resource out there for those of us who are interested in trends by industry. It would also be helpful if this were returned to me chronologically. Daily would be ideal.

If you run your own as part, or all, of your business, trends are of great concern to you. Some days, your seem to be over performing. This is great and it’s very easy to get used to. The in you goes into hyper-drive. Well, what goes up, must come down. The only problem is, on the internet, there are way too many variables that dictate website success to ignore any “downturn” in website performance. If there was just a way to gauge whether it’s the industry as a whole that has taken a downturn or if it’s just your one website.

Personally, I have seen rather predictable ups and downs in traffic. I remember back over the Summer, during the holidays. On July fourth, web traffic was anemic, only to have an upswing shortly thereafter. I suppose you could just let your website be and hope for the best, but any business owner worth his/her salt isn’t going to sit idly by and watch outside forces play such a strong role.

I think the type of information I am talking about is available over at ComScore, but I believe you must pay for that. I suppose I could trot over to Alexa and type in one of my competitor’s URLs to see how their traffic has fared during the past few weeks, but Alexa’s stats are notoriously unreliable. They are built upon the , which is geared much more towards some groups of , rather than others. Let’s just say that gravitate towards the , but soccer moms don’t. Tech is going to look a heck of a lot higher than pottery . There may some value in the site across industries though, since those people would visit various types of similar .

I will continue to look for an answer to this little issue I am having, but in the meantime, if you know of any industry based traffic trend sources, please post a comment.

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Boost Your Website Traffic with a Directory Service

Monday, September 15th, 2008

This article was written by Jay Gaulard on behalf of http://www..com, a popular website directory.

Does your need more exposure than it’s currently getting? To jump start your business and see your number of online visitors skyrocket, try using an online .

Boost Your Traffic with a

Are you looking to increase traffic to your ? Does your need more exposure than it’s currently getting? To jump start your business and see your number of online visitors skyrocket, try using an online .

An online is a that features every type of business imaginable. From dog food to florists, all of the business are neatly categorized into headings and subheadings.

The category system of organization helps the online directory to be as user friendly as possible. It offers up a wealth of information in a manner that is easy to understand.

It is important for to find the information they desire quickly and easily. are constructed to make a visitor’s experience convenient and hassle free. The pleasant experience a potential customer encounters when using a directory will directly affect their overall impression of your business.

If you are affiliated with a directory that is well-designed and easy to use, it makes your business look professional. If you are listed on a sub-par site that is cluttered and chaotic, it will make your business look unorganized and give a bad impression to your potential clients.

Often, the best online is one that listens to the needs of its visitors. For instance, if a web surfer sees that a new category is needed for a certain group of businesses, the should make it easy for them to submit their suggestions.

After all, their ease of use on the translates into web traffic for their valued . Make sure the you choose to list your business with cares about the satisfaction of their visitors.

Many online directory services also allow their users to rank and review the they frequent. If you have a particularly good , listing it on a is a must. It will earn you the positive feedback that your online content deserves.

Another convenient feature that is offered by a good online is a search tool. Imagine if a potential client was looking for your through the directory, but couldn’t remember the exact name of your business. The client could simply go back to the directory and type in as much of your business’ name as could be remembered.

Because there are far fewer competitors listed in an online directory than in a huge search engine, clients are far more likely to find your again. In this manner, an online makes you easier to find online than lots of the competition.

In fact, some directories offer more than a simple, standard search feature. The best directories offer an advanced search option, sometimes called a power search, that allows visitors to search by a person’s name, e-mail address or business category. This is very useful if a potential client can remember your e-mail address, but not your business’ name or phone number.

Often, you can add your business’ to an online for free. The directory will provide you with a backlink to your at no cost to you, just like registering your domain name for free with the major search engines. So, if there’s no charge, listing your on a directory is a no-brainer.

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